Marketing & Videography Leadership
CURE Mannheim e.V. is a cross-disciplinary Formula Student team at DHBW Mannheim, uniting over 70 students from engineering, business, and design disciplines. Since its founding in 2011, the team has been developing and building electric race cars to compete in international Formula Student events. Supported by alumni, professors, and industry partners, CURE bridges academia and industry, theory and practice, and fosters a platform for innovation and the technologies of tomorrow.
Since joining in June 2023 as Director of Videography and later taking over as Marketing Team Lead, I have overseen a marketing team of eight, managing media strategy and content creation across multiple platforms. Under this leadership, we launched a revised social media strategy that rapidly expanded CURE’s digital reach. Within the first six months of 2025 alone, TikTok videos achieved over 150,000 views and Instagram posts generated more than 225,000 views in three months, significantly boosting visibility and sponsor engagement.
This is CURE Mannheim e.V.
Rollout 2025
For the 2025 media rollout, I produced several major video projects, including a history film about CURE, the official business plan video for 2025, and the unveiling video for the new CM-25x race car "Monicar." These productions were key highlights of our season launch, showcasing the team’s technological progress and story to the public and partners.
Transparent. Honest. CURE.
Another important initiative was the interview series Transparent. Honest. CURE., where I directed and produced conversations with members from different subteams and leadership levels. The series provided authentic insights into personal experiences, values, and the collaborative spirit of the organization.
Aftermovie 2024
Beyond these major productions, I created multiple aftermovies capturing the atmosphere and achievements of past seasons and individual events. My responsibilities included organizing studio productions, coordinating shoots, procuring and managing equipment, planning cinematic shots, editing videos, and distributing them across multiple platforms.