Website Redesign and SEO Optimization
As part of a sixth-semester university project, our five-member team collaborated with Eventlocations Rhein-Neckar-Pfalz (ERNP) to redesign the website for Gutshof Ladenburg. The goal was to create a modern and user-friendly platform with improved SEO, clearer navigation, more detailed information, and better accessibility for new target groups.
In this project, I contributed to the concept and design phase, focusing on layout design, SEO optimization, and web development. I worked with Figma for wireframes and prototypes, and later implemented designs through HTML, CSS, JavaScript, and custom WordPress template development.
The project applied design principles such as usability heuristics, design thinking, and user research, ensuring an intuitive user experience. One of the main challenges was coordinating multiple stakeholders and delivering under a tight six-week timeline.
The redesigned website is currently in development and planned for launch later this year. Through this project, I strengthened my skills in UX/UI design and gained hands-on experience in translating conceptual ideas into functional, visually cohesive web solutions.
